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Applix Partners with Frontline Now! for Linux Channel Distribution

Applix Partners with Frontline Now! for Linux Channel Distribution

Frontline Now! to expand sales channels for Applixware Office for Linux

Westboro, MA, September 23, 1999 -- Applix, Inc. (NASDAQ:APLX), the leader in Linux application software announced today that it has chosen Frontline Now! to expand the Applixware presence in the retail, catalog, e-tail, corporate reseller, and academic markets. Under the agreement, Frontline Now! will use its extensive sales force to promote Applixware Office to distributors and resellers throughout the United States and Canada.

Frontline Now! provides Applix an integrated resource of channel account managers, channel marketing managers and a large field sales force in over 100 major cities, to develop retail sales through computer superstores, office superstores and on-campus stores. Frontline Now! will also develop the Applixware Office for Linux brand at online catalog web sites and other popular Linux e-commerce sites, as well as major distributors and corporate resellers.

Frontline Now! has the resources to significantly expand the Applixware brand. This allows Applix's internal sales and marketing staff to continue their focus on direct sales opportunities, OEM agreements, and managing their relationships with Linux distribution vendors such as RedHat (NASDAQ:RHAT), Caldera, TurboLinux, and S.U.S.E.

"We are excited about the market opportunity for Applixware Office for Linux. Resellers and distributors are increasingly interested in Linux applications," said Diane Lowe Archer, President and CEO of Frontline Now!, "and our ability to develop and implement a robust multi-channel distribution strategy for Applixware will make the products available in all the places in which customers want to buy them."

"This relationship allows us to outsource and leverage product distribution expertise. Their sales force is already selling compatible products into the markets where we are experiencing growing demand", said R. J. Grandpre, Vice President of Sales and Marketing for Applix's Linux Division. "Frontline Now! will rapidly bring to market our products to resellers who will be able to provide Linux system buyers a true "one-stop-shop" for Linux, Applixware Office and other Linux applications."

About Frontline Now!

Frontline Now! is the only provider of comprehensive, integrated channel sales, channel marketing and channel strategy services. The company's extensive team of channel experts provide a "one-stop-shop" for technology companies interested in outsourcing all or part of their distributor, retail, catalog, e-tail, VAR, corporate reseller or academic reseller sales and marketing. For more information, please visit the company's web site at or call 408-395-4ROI.

About Applix, Inc.

Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, Mass., develops, markets and supports web-based, front office business solutions, which allow organizations to improve decision-making and corporate productivity. The Front Office Business Solutions include the Applix iCustomer.Advantage suite of thin-client Customer Relationship Management (CRM) and real-time Business Intelligence applications: Applix iEnterprise, Applix iHelpDesk and Applix iTM1. In addition to its Front Office Business Solutions, Applix also provides a set of Decision Support applications, consisting of Applixware and Applix Anyware products. The Company's products are available on a variety of software platforms, including Windows, Windows NT, UNIX and Linux environments. More information can be found at and

Notes to Investors

This press release contains certain forward-looking statements that involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards which may render existing products and services obsolete. Refer to the Form 10-K for the year ended 1997 for a list of factors as discussed under "Risk Factors ".

All trademarks, registered trademarks, and service marks are property of their respective owners.

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