Applix Introduces Linux Website Analyzer

Full OLAP Analytics for E-commerce Effectiveness

Westboro, MA, September 23, 1999 -- Applix, Inc. (NASDAQ:APLX), the leader in Linux application software, announces the free availability of the Beta test version of Applix WebInsight^TM.

With WebInsight, customers are able to measure the effectiveness of their Internet and intranet web sites using comprehensive business analytics. WebInsight allows customers to determine what their web visitors do at their site, how long they spend there, and where they come from. The results are available both graphically and in table form. With this information, customers can tailor their websites to provide the best and most complete experience for their user community.

Unique to WebInsight, customers can also perform full ad-hoc analysis of their web usage data using Applix's included multidimensional on line analytical processor (OLAP) engine, iTM1. This OLAP facility enables WebInsight customers to perform multidimensional analysis of web site traffic and visitor interaction data. Customers can determine, for example, how visitors from different countries navigate their web site. They can even gain a perspective on which web pages are most attractive to visitors from specific companies. To provide the richest possible interface, WebInsight displays its information using a full featured spreadsheet.

"Doing business over the web is a new world," according to Jit Saxena, Applix Chairman and CEO. "In addition to static reports on web activity, enterprises today need to be able to 'mine' their web usage data to find what their customers are really interested in. It is these 'mined nuggets' and how a business uses them that separate the externally, customer-focused enterprise from the internally focused enterprise."

WebInsight operates with the Apache web server on Linux systems. Additional operating systems will be supported in future versions. The Beta-test version is now available for free download from http://www.SmartBeak.com.

Beta test users are being supported entirely via http://www.SmartBeak.com, where they can download new versions, post questions, report problems, vote on suggestions and collaborate on improvement ideas.

After the free beta test period, the WebInsight product is expected to be available in commercial form in December at prices starting at $695 per user.

About Applix, Inc.

Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, Mass., develops, markets and supports web-based, front office business solutions, which allow organizations to improve decision-making and corporate productivity. The Front Office Business Solutions include the Applix iCustomer.Advantage suite of thin-client Customer Relationship Management (CRM) and real-time Business Intelligence applications: Applix iEnterprise, Applix iHelpDesk and Applix iTM1. In addition to its Front Office Business Solutions, Applix also provides a set of Decision Support applications, consisting of Applixware and Applix Anyware products. The Company's products are available on a variety of software platforms, including Windows, Windows NT, UNIX and Linux environments. More information can be found at www.applix.com and linux.applixware.com.

Notes to Investors

This press release contains certain forward-looking statements that involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards which may render existing products and services obsolete. Refer to the Form 10-K for the year ended 1997 for a list of factors as discussed under "Risk Factors ".

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