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Applix Announces Strategic Partnerships

Applix Announces Strategic Partnerships

Applix Forms Alliances with Breakaway Solutions and Global Technology Partners, Inc. to Deliver Front Office, Web and Systems Integration Solutions

Westboro, MA, September 1, 1999 -- Applix, Inc. (NASDAQ:APLX), announced today that Breakaway Solutions and GTP (Global Technology Partners, Inc.) have joined Applix's Leadership Alliance Partner program to offer integration and consulting services for Applix's market-leading front office business applications throughout North America and Europe.

Under these strategic alliances, Applix and their partners will engage in joint client implementations which leverage the core competencies of each organizations. The partnerships with Breakaway Solutions and Global Technology Partners, Inc. provide Applix with enhanced integration capabilities for new customers and offer existing customers the ability to expand their CRM environment. The partnerships offerings include:

  • Breakaway Solutions - a Full Service Provider (FSP), that will offer application hosting and strategic systems integration to Applix CRM customers.

  • GTP - a consulting and systems integration firm that will offer Strategy Assessment methodologies, focused on sales automation and CRM Systems.

"We are very pleased to partner with Breakaway and GTP who are strong leaders in their respective markets," said Suzanne Hoffman, Vice President of Strategic Alliances. "We believe they share the same commitment as Applix to provide our customers with superior solutions and customer satisfaction.

About Breakaway Solutions

Breakaway Solutions Inc. is the only Full Service Provider (FSP) for e-business, leading the industry with comprehensive strategy consulting, systems integration, and application hosting services (ASP), for growing enterprises, which have been under-served by traditional IT solution providers. Breakaway Solutions offers a complete range of services, from strategy through implementation, in a unique, cost-effective way that allows a single source consulting partner to clients in the emerging, high growth market. Breakaway Solutions specializes in e-commerce, portals, customer service, order management, sales force automation and enterprise marketing solutions, enabling businesses to gain competitive advantages by better serving their customers. Visit Breakaway Solutions on the Internet at

About GTP

Global Technology Partners, Inc. (GTP) is a consulting and systems integration firm, exclusively focused on sales automation and Customer Relationship Management Systems. The company specializes in providing turnkey services for sales systems integration. Visit GTP on the Internet at

About Applix, Inc.

Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, Mass., develops, markets and supports web-based, front office business solutions, which allow organizations to improve decision-making and corporate productivity. The Front Office Business Solutions include the Applix iCustomer.Advantage suite of thin-client Customer Relationship Management (CRM) and real-time Business Intelligence applications: Applix iEnterprise, Applix iHelpDesk and Applix iTM1. In addition to its Front Office Business Solutions, Applix also provides a set of Decision Support applications, consisting of Applixware and Applix Anyware products. The Company's products are available on a variety of software platforms, including Windows, Windows NT, UNIX and Linux environments. More information can be found at and

Notes to Investors

This press release contains certain forward-looking statements that involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards which may render existing products and services obsolete. Refer to the Form 10-K for the year ended 1997 for a list of factors as discussed under "Risk Factors ".

All trademarks, registered trademarks, and service marks are property of their respective owners.

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