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Applix Delivers New Web-based CRM Analytic Solution

Applix Delivers New Web-based CRM Analytic Solution

Applix Expands the iEnterpriseTM Product Suite with iCustomerInsightTM and Applix iDashboardTM

Westboro, MA, September 1, 1999 -- Applix, Inc. (NASDAQ:APLX), announced today iCustomerInsight, a web-based, real-time integrated CRM analytic solution, within its current iEnterprise product suite. Users of iEnterprise can now quickly realize the benefits of customer analytics in a customer relationship management solution including business analysis forecasting, planning and modeling in real-time, with a personalized visual display known as Applix iDashboardTM.

With iCustomerInsight, the entire corporate planning function moves from a financial 'back-office' focus to the integration of operational and customer data. This solution enables companies to put customers at the heart of business planning and modeling. Using real-time modeling, companies can predict future needs and requirements through a web-based browser. With in-depth analysis, companies can better understand customer behavioral patterns and lifecycles.

"iCustomerInsight will give us a new view of our business," said Thomas Holler, Vice President of Finance at Cerulean Technologies Inc. "With iDashboard, the color-coded graphical display depicts key performance indicators and allows us to easily navigate to the detail level. Now we can be market driving as opposed to being market driven and predictive vs. reactive."

"iCustomerInsight's web-based business framework is the key component to a customer-centric approach. This is essential to our business model," said Joyce Therieault, Director of Client Services at SS&C Technologies. "iDashboard's real-time display will enable us to bring a higher level of support and service to our customers, because it allows us to validate our business decisions."

"In a world that is moving at Internet speed, it is imperative that companies understand, anticipate and respond to their customers needs. We believe that real-time customer analytics will be critical to the success of customer relationship management," said Jit Saxena, Chairman and Chief Executive Officer of Applix, Inc. "Cerulean and SS&C's commitment to be customer-centric will add value to their businesses as well as their customer's. "iCustomerInsight CRM Analytic solution, allows companies like Cerulean and SS&C to drive their business and make better informed decisions. They can expand their global reach through the web-based architecture and raise the quality of every customer interaction, making them truly customer driven."

For more information about Applix iCustomerInsight and to test iDashboard functionality, visit the iCustomerInsight web page at:

The products included in Applix iEnterprise are:

Applix iSales - a sales force automation application

Applix iService - an external customer service management application

Applix iCustomerInsight - a set of performance management, business modeling, and trend analysis tools. Included is iDashboard, which visually depicts your business key performance indicators.

Prices for iEnterprise start at $64,995.

About Applix, Inc.

Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, Mass., develops, markets and supports web-based, front office business solutions, which allow organizations to improve decision-making and corporate productivity. The Front Office Business Solutions include the Applix iCustomer.Advantage suite of thin-client Customer Relationship Management (CRM) and real-time Business Intelligence applications: Applix iEnterprise, Applix iHelpDesk and Applix iTM1. In addition to its Front Office Business Solutions, Applix also provides a set of Decision Support applications, consisting of Applixware and Applix Anyware products. The Company's products are available on a variety of software platforms, including Windows, Windows NT, UNIX and Linux environments. More information can be found at and

Notes to Investors

This press release contains certain forward-looking statements that involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards which may render existing products and services obsolete. Refer to the Form 10-K for the year ended 1997 for a list of factors as discussed under "Risk Factors ".

All trademarks, registered trademarks, and service marks are property of their respective owners.

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