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Applix Announces Strategic Alliance Vice President

Applix Announces Strategic Alliance Vice President

Former Hyperion Executive Suzanne L. Hoffman To Lead Applix Worldwide Strategic Alliance Effort

WESTBORO, MA -- July 20, 1999 -- Applix, Inc. (NASDAQ:APLX), a leading provider of web-based, software solutions for customer relationship management, business intelligence and desktop productivity management, today named Suzanne L. Hoffman as Vice President of Strategic Alliances. Hoffman will be responsible for developing partnerships and strategic alliances with software companies, consulting organizations, and system integrators for both resale opportunities and strategic partnerships for non-resellers.

"Suzanne's ability to develop and execute effective partner strategies and initiatives will be invaluable as we expand into new markets around the world," said Jit Saxena, Chairman and CEO of Applix. "I am confident that her proven leadership will demonstrate a measureable impact on our growth and success."

Prior to joining Applix, Suzanne held the position of Worldwide Director, for Application Partners with Hyperion Solutions, Inc. While at Hyperion, Suzanne created application partnership strategies for resellers of Essbase, and garnered an increase in the analytic applications for Essbase's OLAP engine to over fifty. Additionally, Suzanne focused on recruiting Essbase-ready analytic applications for both reseller and development partnerships, resulting in a 100-percent increase in both the quantity of channels partners and revenues.

Prior to Hyperion, Suzanne held sales management and marketing positions at Gentia, Inc., Metaphor, Inc., (wholly owned subsidiary of IBM), Ingres, Inc., Cognos Corporation, SPSS, Inc., and the Bureau of National Affairs, Inc.

Suzanne is a graduate of Smith College and holds an AB Degree in Economics and Mathematics.

About Applix, Inc.

Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, Mass., develops, markets and supports web-based, front office business solutions, which allow organizations to improve decision-making and corporate productivity. The Front Office Business Solutions include the Applix iCustomer.Advantage suite of thin-client Customer Relationship Management (CRM) and real-time Business Intelligence applications: Applix iEnterprise, Applix iHelpDesk and Applix iTM1. In addition to its Front Office Business Solutions, Applix also provides a set of Decision Support applications, consisting of Applixware and Applix Anyware products. The Company's products are available on a variety of software platforms, including Windows, Windows NT, UNIX and Linux environments. More information can be found at and

Notes to Investors

This press release contains certain forward-looking statements that involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards which may render existing products and services obsolete. Refer to the Form 10-K for the year ended 1997 for a list of factors as discussed under "Risk Factors ".

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