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Applix Leadership Alliance Partner (ALAP) Program DescriptionAs an ALAP channel partner, there are many marketing programs and benefits offered through this alliance program. They include:
Applix Leadership Alliance Partner (ALAP) Identification Seal
As an ALAP, you will receive an ALAP Identification Seal. This visual representation identifies you as a premier channel partner with Applix. The Identification Seal will become a premier icon to recognize Applix partners throughout the market. The Identification Seal can be used and displayed in the following ways:
Logo Exchange ProgramAs an ALAP, we grant you the legal rights to use our Applix logo for joint marketing activities and you grant the legal right for Applix to use your company logo. All appropriate trademarks, size requirements etc. will be adhered to and executed. The Logo Exchange program applies to the following types of promotional materials:
Applix ALAP Training CertificationAs an ALAP, you agree to become ALAP Training Certified. This service provides appropriate training per your contractual agreement for 5 people. Individuals will attend training classes that will include:
After each module of training has been completed, you will receive an ALAP Training Certificate. Upon completion of all pertinent training modules, you will receive an ALAP Training Certification plaque to validate you have met and received ALAP certification. The plaque can be placed visibly in your lobby of customer facilities to show you have gained the necessary levels of certification expertise. As a CRM-focused ALAP Consultant Partner, there is an additional Mentoring and Field Review phase that must be completed before ALAP Certified Integrator status is achieved. This phase provides a method to ensure knowledge transfer and assurance that a quality delivery methodology is developed and used. This "coaching" environment and associated costs are worked out between both parties and is based upon number of installations expected, geographies covered, and the complexity of the application integration efforts expected. Additionally, the ALAP program offers the ability for additional individuals (over and above the initial 5) to attend ALAP training throughout the course of the year. An additional fee per module, per individual, is calculated at special "partner training pricing" discounted at 20 percent.
ALAP Presentation ProgramThe ALAP Presentation program provides sales presentations to help you effectively sell and partner with Applix. These can be used to help you educate your customer base regarding Applix and its product offerings. Presentation topics include:
ALAP Demonstration ProgramThe ALAP Demonstration program provides you with quality demonstrations of the Applix iCustomer.Advantage suite of products. These demos will be made available to you on a timely basis with regular updates, as added functionality is included. These demonstrations will be available via several mediums that include:
ALAP Link ProgramThe ALAP Link program grants you the rights to link your company Internet web site to the Applix Web site and grants Applix the right to link our Internet web site to your company. In this way, customers interested in Online Analytical Processing (OLAP) or Customer Relationship Management (CRM) solutions can easily find information about our joint solution offerings.
ALAP Partner Clubhouse ProgramThe ALAP Partner Clubhouse program is a web-based delivery vehicle for our ALAP's. The Partner Clubhouse is a password protected Extranet which allows you to receive up-to-date partner information at your fingertips. Topics available in The Partner Clubhouse includes:
Additionally, an ALAP has the opportunity to have Partner news highlights focused in the Partner Spotlight section of Applix's web site. Monthly, this partner news section will be updated with important partner information and announcements. As important partner announcements are made within your business, this spotlight will enable you to gain important recognition and higher visibility. ALAP Partner Corner ProgramThe ALAP Partner Corner Program is a web-based vehicle to enable you to gain positive awareness and press for your customer wins solutions. Your customer's business need is articulated and how your company, combined with Applix software, helped solve their business requirement. Posted testimonials and success stories are an excellent way to gain market visibility for our combined solutions.
ALAP Trade Event SignageAs an ALAP, this Trade Event Signage program provides you with several trade event signs which can be used at seminars and trade events to raise the visibility and have customers easily recognize your relationship with Applix as an Applix Leadership Alliance Partner (ALAP). Signage and sizes include:
ALAP Proposal Development ProgramThe ALAP Proposal Development program provides you with information regarding Applix and its products that can easily be used within your customer proposals to help you win and close deals. The program provides information in one or more of the following formats:
ALAP Collateral ProgramThe ALAP Collateral program provides Applix partners with new and updated Applix collateral to help you effectively sell. A starter set of collateral materials is provided and monthly new updates are shipped to you as available. Collateral includes:
In an effort to supply you, our valued partner, with necessary collateral materials, ALAP's can order additional quantities from Applix to be shipped directly to you. As an ALAP we will also provide a CDROM with collateral templates that will allow you to customize Applix marketing materials by placing your company logo jointly on these materials for distribution to your customer base. Additionally, the ALAP Collateral program provides capabilities for the production of joint collateral materials. These may include:
ALAP Co-op Marketing ProgramAs a profitable ALAP channel partner, you have the ability to qualify for Co-op marketing. For every half a million dollars sold by you, Applix will place 5% or $25K of joint marketing funds into your ALAP Co-op marketing account. These funds can be used on a yearly basis to support specific joint marketing activities such as:
Usage of these funds is agreed upon in writing before plans are orchestrated between Applix and its ALAP. Additionally Applix will work with ALAP's to match additional program funding which would provide additional available joint marketing dollars to be used with your co-op account.
ALAP "Partner Council" ProgramAs an ALAP, you have the opportunity to participate in the ALAP Partner Council Program by being a top revenue-producing partner or selected as a strategic consulting partner. The Partner Council is premier group of ALAP partners who meet quarterly for a day and a half with Applix. Membership on this council lasts for one year, but may be renewed. Your participation on the ALAP Partner Council is an opportunity to work closely with Applix and your industry peers in the following areas:
ALAP Yearly User Meeting - APPLIX WorldAs an ALAP, you have the opportunity to participate in Applix's Yearly User Meeting Event called APPLIX World. This event is a major gathering of Applix's user community held over a 3-day period, scheduled in a major location across the US. This is a time for users to come together and exchange ideas, learn about new product releases and interface with leading ALAP's. The event has a venue to allow ALAP to showcase their products and/or services to help users in specific areas. It's an excellent opportunity to continue to explore areas in other Applix customer accounts where your products and services could provide added value.
ALAP Headline NewsThe ALAP Headline News is a way to keep you, our valued ALAP, informed as to what is going on at Applix. The ALAP Headline News will be an electronic monthly communication to partners via e-mail. Your responsibility will be to make sure that your company key contacts and e-mail addresses are current with Applix so we can keep relevant and exciting information flowing between our companies to key individuals. We plan to distribute this monthly communiqu� the last Friday of every month. Additionally, a quarterly newsletter will be sent to ALAP's called Applinx to further keep you abreast of information being distributed to our customer base.
ALAP Software ProgramBased on your specific channel contract with Applix, the following may apply: Demonstration SoftwareThe ALAP Software program allows for evaluation copies of software to be distributed for partner's sales use with potential customers. There is a "pre-defined" evaluation period for which the software is available. This will help you drive your selling process - via - Customer Evaluations. Evaluations are good for a pre-determined timeframe and are used to close strategic sales opportunities. Development SoftwareApplix agree to grant licenses for copies required to be available in ALAP's Solution Labs for training, development, and demonstration purposes only (not for resale). There is no charge for the usage of this software. Applix will provide ALAP's with all relevant upgrades and documentation, to ensure you are providing customers with the most recent versions of the applications. Additionally, ALAP's may be considered "Beta" sites for Applix's new software, and as such, make recommendations to Applix on features, functionality, reliability, and other relevant issues.
ALAP Product and Maintenance SupportAs an ALAP, you will receive product and maintenance support from Applix Customer Support Organization. ALAP's are provided helpdesk and technical services by Applix Customer Service Organization professionals. Maintenance upgrades are handled on a NO CHARGE PO from the ALAP to Applix for you and your customer upgrades. ALAP Consultant Partners are given priority status through a special Consultant Hotline. This allows on-site consultants with delivery issues, immediate access and contact with senior level Applix consultants. Applix will provide support for answering questions and working technical issues. As an ALAP, you will provide Applix with all relevant information as discovered in cases where integration or development work is impeded by Applix's application. Again, the ALAP is the first level of support for your customers that have Applix iCustomer.Advantage products installed. When Applix is notified by an ALAP of a customer's specific support needs, we will make dedicated support available. Applix iCustomerCommunity. The iCC supports direct and hosted access for ALAP members and their customers to provide issue status and call tracking, knowledge base inquiries, and participation in application, product, and news forums.
ALAP Customer Database ProgramAs an ALAP, we are committed to providing you with access to the best tools via our Applix iEnterprise customer relationship management database. Here we allow ALAP's to keep current regarding our joint customers for easy access to customer information, maintenance and upgrade activities. Partner Benefits include: Improved Accountability
Proactive Updates
Saves you even more time
As a valued ALAP we encourage you to keep this information up-to-date for a wide variety of marketing and sales uses. In doing so, you will have a powerful reporting tool at your fingertips which can help you plan future customer programs for your customers. Each ALAP has the ability to use our Applix customer database for mailing purposes 4 times a year. Applix will provide a "defined list of customers" to a jointly agreed upon 3rd party mailing house on behalf of the ALAP. The mailing house will create labels that can be used in support of your direct mail or invitation marketing campaigns.
ALAP Lead Management ProgramALAP's have the opportunity to benefit from Applix's Lead Management investment in their TeleQualification and TeleMarketing Program support activities. The program will consist of the following elements:
After specific trade and seminar events, all "inquires" are processed into an Applix Lead Management program. Here inquires are TeleQualified to determined criteria levels with budget definition before the inquiry is passed to Applix Inside Sales to further explore. Inside Sales will then pass "A Lead" opportunities as appropriate, to ALAP partners to follow up on. TeleMarketing out-bound campaigns will be conducted after joint activities and again the definition process will occur to validate interest and budget before passing to the appropriate ALAP. These activities will increase the quality of leads passed to channel partners and also keep an updated database for tracking of joint program activities for future marketing activities. As special ALAP programs are jointly designed - all program leads - are passed to that specific participating ALAP. Your responsibility will be to work with Applix marketing to define "scripting support" for follow-up TeleQualification of leads and/or responses.
ALAP PR/Analyst ProgramAs an ALAP, you have the opportunity to engage and benefit from Applix investment in Press and Analyst activities. Applix will pursue media and editorial interest on selected topics and in specific industry and technical journals. As customer success stories and customer wins become available and are ready to be publicly communicated, Applix will raise the visibility of the ALAP involved, the business solutions addressed and solicit the news media for print recognition. Additionally, Applix will hold quarterly Analyst tours and monthly updates with individual "important" analysts in the CRM and OLAP marketplace. We will seek ALAP's to participate in these events as well as include your recent wins as industry proof points, delivering customer solutions in these areas. ALAP Marketing Extension ProgramAs an ALAP you will have the opportunity to work closely with Applix's talented marketing resources as an extension to your internal marketing staff. These individuals will work and plan joint marketing activities to maximize and allow positive marketing image and growth of both our companies. They include the following roles:
If you are interested in becoming an ALAP partner or would like more information on the partner program, please take a moment to fill out and submit the ALAP online application form. |
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