Applix Leadership Alliance Partner (ALAP) Categories
The ALAP program has two primary types of alliance partnerships available. They include:
Consultant Partner:
A brief At-A-Glance summary of each ALAP Contract level, qualification and benefits follows:
Applix Recommendation/Consultant Partner
An individual/company who collects a finder's fee on opportunities they find and handle throughout the sales cycle.
Qualification Requirements
- 1 time Partnership Sign-on Investment fee of $2,500
- $1,500 Annual Partnership fee
- Selling and/or consulting partner
- Must have 1 bank reference
- Must attend Applix training and receive ALAP Certification
- Applix iTM1 Developer & Administrator Training
or
Applix iEnterprise Developer & Administrator Training
- Applix iSales Training
- Appix iService Training
- Applix iCustomerInsight Training
- Applix iHelpDesk Training
Benefits
- Enjoy finder's fee
- Company Recognition as an Applix Leadership Alliance Partner
- Includes one introductory training class

Applix Reseller Partner - SI/ASP
As an Applix Systems Integrator (SI) or Application Service Provider (ASP), you are a company who desires to partner with Applix to provide consulting and integration service resources to jointly sell, implement and resell Applix products and solutions.
SI/ASP Qualification Requirements include:
- 1 time Partnership Sign-on Investment fee of $10K
- Annual Partnership Fee of $5K
- Must have 1 bank reference and 2 trade references
- 4 Dedicated Sales Individuals
- The partnership individuals must attend Applix training and receive ALAP Certification. Classes include:
- Applix iTM1 Developer & Administrator Training or
Applix iEnterprise Developer & Administrator Training
- Applix iSales Training
- Appix iService Training
- Applix iCustomerInsight Training
- Applix iHelpDesk Training
(Additional training is available to partners at a special 20% discount ALAP investment cost.)
- Complete Mentor and Field Review phase and achieve ALAP Certified Integrator status
Benefits
- Enjoys ability to jointly sell & implement Applix solutions in partnership
- Company Recognition as an Applix Leadership Alliance Partner (ALAP)
- Qualifies for marketing support and market visibility via the ALAP program
- Earns Joint Co-op marketing support and enjoys shared marketing expenses
- Leverages Applix total sales and marketing programs

Applix Reseller Partner - OEM/ISV
As an Applix Original Equipment Manufacturer (OEM) or Independent Software Vendor (ISV), you are a company who desires to partner with Applix to provide solutions which re-package and/or embed our Applix products into a total solution to sell. Discounting strategies may be available.
OEM/ISV Partner Qualification Requirements include:
- 1 time Partnership Sign-on Investment fee of $10K
- Annual Partnership Fee of $5K
- Must have 1 bank reference and 2 trade references
- 5 Dedicated Sales Individuals
- The partnership individuals must attend Applix training and receive ALAP Certification. Classes include:
- Applix iTM1 Developer & Administrator Training or
Applix iEnterprise Developer & Administrator Training
- Applix iSales Training
- Appix iService Training
- Applix iCustomerInsight Training
- Applix iHelpDesk Training
(Additional training is available to partners at a special ALAP investment cost.)
- Must act as the first line of support for "your customers"
- Includes right to use software internally for 5 user seats and 1 server
- Maintenance fees are not included for internal use
Benefits
- Enjoys ability to jointly sell Applix solutions in partnership
- Company Recognition as an Applix Leadership Alliance Partner (ALAP)
- Qualifies for marketing support and market visibility via the ALAP program
- Earns Joint Co-op marketing and enjoys shared marketing investments
- Leverages Applix total sales and marketing programs

Applix Reseller Partner - Distributor
As an Applix Distributor, you are a company who desires to partner with Applix to resell or distribute our products and/or services. Varying product discount levels apply, based on committed revenue objectives. Distribution availability is based on geographic strategies.
Distributor Qualification Requirements include:
- 1 time Partnership Sign-on Investment fee of $10K
- Annual Partnership Fee of $5K
- Must have 1 bank reference and 2 trade references
- Must have a technical support team in place
- 5 Sales Individuals
- The partnership individuals must attend Applix training and receive ALAP Certification. Classes include:
- Applix iTM1 Developer & Administrator Training or
Applix iEnterprise Developer & Administrator Training
- Applix iSales Training
- Appix iService Training
- Applix iCustomerInsight Training
- Applix iHelpDesk Training
(Additional training is available to partners at a special 20% discount ALAP investment cost.)
- Must act as the first line customer support resource for "your customers"
Benefits
- Enjoys ability to resell Applix products in a partnership
- Company Recognition as an Applix Leadership Alliance Partner ALAP
- Qualifies for marketing support and market visibility via the ALAP program
- Earns Joint Co-op marketing and enjoys shared marketing investments
- Leverages Applix total sales and marketing programs
If you are interested in becoming an ALAP partner or would like more
information on the partner program, please take a moment to fill out and submit the ALAP online application form.
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