Pharmaceuticals and Life Sciences

Overview

The world’s leading pharmaceutical and life sciences companies choose IBM Cognos software to improve product development, increase operational performance, drive revenue and market share, and comply with regulatory requirements. For them we offer:

The Right Technology and Solutions

IBM Cognos, an IBM company, provides an integrated platform for performance management. It leverages critical data systems including ERP. And it delivers the scorecarding, reporting and analysis, and planning tools to optimize performance. With Cognos, organizations can improve their ability to make timely, informed decisions in all areas – clinical R&D, manufacturing, operations, and finance.

Cognos performance management software enables pharmaceuticals and life sciences companies to:

• Gain a complete view of the clinical development process to increase clinical efficiency and optimize the cost/value relationship.
• Monitor performance against key milestones such as investigator selection, IRBs, site initiations, enrollment, drug shipments and availability.
• Integrate plans and budgets to provide visibility into clinical spending, predict clinical expenses and maximize financial capital leverage.
• Aggregate customer, channel, and product data for a single view of sales volume and to drive more targeted deployment.
• Enable driver-based planning to make better decisions about resource allocations such as marketing programs, advertising, and samples.
• Improve contracting effectiveness through better planning and analysis of key performance indicators (KPIs), historical performance, and scenario analysis.
• Structure data and reporting to comply with HIPAA, CFR 21, PDMA, state marketing regulations, and FDA NDA processes.

The Fastest Methods

To speed software deployment and maximize ROI, a full suite of IBM Cognos Performance Blueprints address business intelligence, planning and performance management process areas that directly impact an organization’s ability to create business value. They consist of pre-built data, process and policy models based on proven best practices in pharmaceuticals planning, budgeting and forecasting. They provide the fastest means to effectively align strategy and execution:

• Clinical Trial Resource Planning Blueprint
• Clinical Trial Enrollment Forecasting
• Clinical Trial Forecasting
• Integrated Brand Management
• Sales Quota Allocation
• Sample Optimization

The Requisite Experience

Many of the top players in this industry already choose IBM Cognos software, including:

• 25 of the top 30 pharmaceutical firms
• Leading life sciences and biotech companies.

Additional Resources:

IBM Cognos Clinical Forecasting Performance Blueprint

Online Demo

Learn proven best practices in enrollment indicators that can affect the progress of costly clinical trials.

Healthcare Customer Story Bundle

Success Story

Read how leading healthcare providers such as Trillium and Vitas are increasing profitability and serving patients better with Cognos.

10 Ways to Drive Performance: Pharmaceutical Sales and Marketing

White Paper

It starts with identifying your most valuable customers. It ends with budgets you can trust, and clear metrics you can track and share across your organization.

Pharma Perspectives

Article

A paper that offers perspectives on the pharmaceutical industry. Learn about the move toward targeted consumer-driven strategies in sales and marketing. Also discussed are two Cognos Blueprint solutions for managing costs and patient enrollment in clinical trials.

Clinical Trials Performance Management

Online Demo

Driving Game-Changing Financial Performance:A Case Study with MDS Pharma

Web Seminar On-Demand

Learn how one organization introduced performance tools and concepts that allowed it to measure financial and sales KPIs, proactively monitor business operations, and manage its business with near-real-time visibility using dashboard metrics and reports.

Performance Management in Clinical Research

Fact Sheet

See how pharma companies are using IBM Cognos performance management to deliver new drugs faster and at a lower cost

A New Formula for Sales and Marketing in Pharmaceuticals

Fact Sheet

Find out how pharma companies can improve brand performance through effective targeting, field force promotion, and other programs to maximize customer access and impact.

The Performance Manager for Life Sciences

Book

Read this new IBM Cognos business book on the proven strategies for turning information into real insight for life sciences performance management. Learn about a role-based approach for each department in your company.

Enterprise Planning in Clinical Performance Management

White Paper

Learn how enterprise-class planning using IBM Cognos 8 Planning can provide dynamic, real-time insight into all aspects of the clinical development process, and drive improvements in financial and operational performance.

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