IBM Cognos 8 Business Intelligence

What is Business Intelligence?

Business intelligence means better decisions

     Reporting
Take the visual tour to learn more about business intelligence.

 

Managing an organization means asking questions. Good managers ask smart questions, more often.

  • Who are my best customers?
  • Is the sales pipeline on target?
  • Who sold the most today?
  • What product generates the most returns?
  • Are we missing supplier discounts?

Business intelligence brings people and data together, offering a variety of ways to see the information that backs fact-based decision-making.

With IBM, the business intelligence views or capabilities are all integrated facets of the same software.

  • Reporting: Reports delivered to you, which you can customize as well as author yourself. Best uses—Receive reports on your areas of accountability to keep a gauge on what's happening, spot trends, establish a baseline for fact-based decisions. Good managed reports are dynamic, like a Webpage, so you can click through to author a report for more detail.

  • Analysis: Like reports, but analysis reports are built with an easier way to compare factors against each other (for example product sales by model, against time, and against region). Best uses—Discover trends and opportunities in data.

  • Dashboards: Essentially, graphically rich reports. Determine your key reporting elements, and turn them into easy-to-understand, at-a-glance dials or gauges. Best uses—Quick hits of information in context and for presenting business information to others.

  • Scorecards: Scorecards communicate accountability, inter-dependency, and results. Best uses—Align the organization around key areas, help people see their impact, hold people accountable and responsible.

  • Alerts: Set an alert on data elements to let you know when important things happen, based on activity in your data stores. Best uses—Mobile workers away form the data sources, or people who need to be brought together to address a change in the business.

Take the visual tour to learn more about business intelligence

Learn More:
IBM Cognos 8 Business Intelligence - Full Overview
Online Demo
Complete capabilities in a single product. See key features for IT and business users.
Choosing a Standard for BI and Reporting
White Paper
Read about the factors to consider in standardizing your BI, the importance of TCO, and why IBM Cognos 8 BI is the only choice for BI standardization.
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