Product and Portfolio Innovation

Which gaps in the product portfolio are addressable with the available resources, and what are the associated risks?

Product and PortfolioInnovation takes potential opportunities identified by Marketing and examines the practicalities in depth. This decision area looks at the costs and benefits of adding new features to fill product portfolio gaps, and their feasibility. It also determines how achievable these opportunities are for the business and the risks to performance.

For each opportunity, you need to measure time to market, implementation difficulty, external market or technical shifts, and future scenario values—the upper and lower limits of potential profits. As well, ROI metrics should look at upfront investment, operating costs, and sales.

With the Product and Portfolio Innovation decision area, you can set planning goals and scorecarding metrics for these elements of performance management:

  • New product market share and sales potential (% and $)
  • Project cost ($)
  • New products in market ($ and %)
  • Products modified (#)

Most importantly, you can analyze these goals and metrics by a number of dimensions to find the hidden gems in the data:

  • Fiscal month / year
  • Product line
  • Project team and start / completion date
  • Product development milestone

Using the Product and Portfolio Innovation area

You set targets based on your goals and metrics in Product and Portfolio Innovation. You monitor your success by looking at how you measure up against your objectives. Further, you dive into your results to these elements for managing performance.

  • New product market share (%) : Are our competitors launching similar product innovations? What are their pros and cons?
  • Project cost($): Which gaps in the product portfolio can we address with available resources?
  • Products modified (#) : How many product modifications have we made in the last two years? Is it time to develop an entirely new product?
Page:
1 2 3 4

Additional Resources:


The Performance Manager Book
Book
This book, Proven Strategies for Turning Information into Higher Business Performance uncovers 42 information sweet spots. Understand these areas, and you can drive performance excellence.
Read Now
IBM Cognos Performance Manager
Online Demo
See how plans, financial reports, and scorecards can help you manage performance across all data sources.
Performance Manager Book Abstract
Abstract
The Performance Manager, Proven Strategies for Turning Information into Higher Business Performance Book.
 
I'm interested in better performance— my next steps
 
Product Development
Reporting and Performance Management
Online Demo
See reporting as part of managing performance for every department.
Develop the right product, at the right time.
Book
Download the Product Development chapter of the Performance Manager book.
Ventana Research - 2007 Performance Management Vendor and Product Scorecard
Article
Cognos ranked as a leading vendor for Performance Management in latest PM Scorecard
The Performance Manager Book
Book
Find out the proven strategies for turning information into real insight for performance management.
Contact Sales